Search Engine Optimization (SEO) and web design go hand in hand in the digital world of today. It is now 2018, and you cannot expect a website to rank highly in the search results, simple because it has a visually appealing design. In 2018, web developers need to incorporate SEO into the design process.
Web designers should adopt the proper SEO strategy from the very start while the website is still in the design phase. Find the top 5 web design tips for SEO in 2018, provided by the #1 Vancouver website design & Premier SEO company premierseo.ca
1.Encourage Social Sharing
Social media platforms are an excellent way to generate traffic to your site. The greater the social presence of your business the more it will serve as a validation of your website is capable of meeting user expectations. People love connecting with businesses and brands with a wide social media presence across different platforms. One of the best ways to build authority over these platforms in 2018 is integrating social media sharing buttons within the website design.
2.Provide Interesting, Informative, and Unique Content
Online visitors are always searching for fresh, informative, and unique content that can enhance their knowledge. It is a waste of time to showcase content that has already been published elsewhere. Google and other search engines often penalize websites with duplicate content which makes them lose their prestigious rankings. Publishing interesting, informative, and unique content on your website is a great way to make it more authoritative and keep visitors coming back for more.
3.Meaningful and Clear Organization of URLs
SEO friendly websites in 2018 must have clear and meaningful URL organization. Google won’t recognize ambiguous URLs and will not rate them valuable for users. It is important to use keywords and keyword phrases within your URLs. To structure your URLs efficiently, you should consider using hyphens rather than underscores to separate different words.
4.Faster Website Load Times
Today, users surfing the Internet want fast results. If your website has a low page load speed, it is highly likely that the bounce rate will increase. Users don’t spend their valuable time on a slow loading website, and this can have a negative impact on your business. A slow loading website is also more likely to lose its high search engine ranking. You can implement several strategies to ensure that your website loads faster such as optimizing the images showcased on your website, optimizing the database, or even using a Content Delivery Network (CDN).
5.Mobile First Design
Mobile devices have officially taken over from desktop computers as the preferred device for accessing the Internet. In 2018, we designers will have to develop a smart and responsive design for websites so that they load seamlessly on different sized devices. Google’s algorithm also favors websites with a mobile-first approach to designing and all websites with non-responsive designs are likely to suffer. Having a mobile-first approach to design is critical to SEO in 2018 and should not be neglected.
The Bottom Line
The five web design tips for SEO in 2018 discussed here will ensure that the website you end up with is most accessible to your target audience. SEO is a critical part of the web design process. It is thus important to ensure that it is properly taken care of from the very beginning since it can make a website have a certain level of authority as well as featuring in the search results. The information provided here is guaranteed to be of great benefit to you especially if you are just getting started with your first website.