SEO is something that changes almost every day. A good technique which may have worked yesterday, may not work today due to Google and other major search engines constantly updating their algorithms in an effort to continue developing and bettering their service. This is one of the reasons why search engine optimisation is such a difficult and time-consuming industry, because of the constant changes. You really have to stay on your toes if you are to keep up with other market leaders.
Although it is always better to contact an SEO Hertfordshire Agency to do a thorough evaluation of your current SEO status, and put together a plan to better your search advertising, there are still some straightforward things you can do for yourself. This is what we will cover here today because we understand and SEO agency is not in everyone’s budget as they can be very expensive.
Before we get into the points below, I would just like to say that these are merely recommendations made from what I found is currently working. As mentioned above, SEO is a very fast paced market where there is no guarantee that what worked today will also work tomorrow. With that said, I hope this helps you achieve the rankings you are looking for.
Create social media profiles
Social platforms are some of the most powerful websites on the internet and also the most trusted by search engines. This technique is particularly good if you are still getting started and don’t have a large following or budget to get featured in places like Moz or Forbes where a link to your website would hold huge weight.
Social links are very easy to get and they are very safe. Google will never penalise your site for having social links because it is natural. Especially in today’s world where everyone with a smartphone has a Facebook, Instagram, Snapchat, Twitter, Linkedin accounts. These are perfect places to get a safe, powerful backlinks. On top of this, while you link back to your site, you have the chance to engage with people through these platforms. Google loves engagement because it shows you are a valid business with a growing customer base. This is also a good way to attract potential clients!
You should write your content with SEO in mind, but don’t be overly focused on the SEO part. You want to create quality, engaging content that your reader will enjoy reading. Again, think that a potential client may be reading your blog post one day! The way I do it is that I write an article WITHOUT search engine optimisation in mind. This is so I can focus on creating quality content for the user. Once I have finished writing the article, I then go back and insert keywords and do all the optimising etc.
One thing to keep in mind is to not use your keywords too frequently. It is difficult to say when you should use a keyword ‘x’ amount of times and where not because all keywords are different. Here, I will give you an example of what I mean. If your keyword is a common phrase like SEO Expert, then naturally if you are writing about that topic, you may include it 20 times in 500 words, which is fine! If you are targetting a keyword like ‘the best results driven expert in the United Kingdom’ you will only need to include it once or twice in 500 words. This is because it is not a common phrase.
Download the Yoast SEO Plugin
This is perhaps the most popular SEO plugin available for WordPress. It is very easy to use and requires minimal setup. The plugin is very handy because it tells you how you can improve your page in terms of content. You just type your keyword into a box and Yoast SEO tells you exactly how you can better optimise your page. It gives you insight into things like keyword density, sentence length and word count. As well as more advanced things like how many outgoing links you have and how good these are.
The plugin is free to download and I highly recommend it.
It is normal to have a couple of outgoing links in your articles and blog posts. Don’t be afraid to link out, Google actually likes this because it is a normal thing to do amongst bloggers. Just make sure you are linking to relevant content that will actually help your reader find out more information. Try to keep the links going to authoritative websites, which have a good reputation.