Simple Things You Can Do Today To Better Your SEO

Search engine optimization changes

SEO is something that changes almost every day. A good technique which may have worked yesterday, may not work today due to Google and other major search engines constantly updating their algorithms in an effort to continue developing and bettering their service. This is one of the reasons why search engine optimisation is such a difficult and time-consuming industry, because of the constant changes. You really have to stay on your toes if you are to keep up with other market leaders.

Although it is always better to contact an SEO Hertfordshire Agency to do a thorough evaluation of your current SEO status, and put together a plan to better your search advertising, there are still some straightforward things you can do for yourself. This is what we will cover here today because we understand and SEO agency is not in everyone’s budget as they can be very expensive.

Before we get into the points below, I would just like to say that these are merely recommendations made from what I found is currently working. As mentioned above, SEO is a very fast paced market where there is no guarantee that what worked today will also work tomorrow. With that said, I hope this helps you achieve the rankings you are looking for.

Create social media profiles

Social platforms are some of the most powerful websites on the internet and also the most trusted by search engines. This technique is particularly good if you are still getting started and don’t have a large following or budget to get featured in places like Moz or Forbes where a link to your website would hold huge weight.

Social links are very easy to get and they are very safe. Google will never penalise your site for having social links because it is natural. Especially in today’s world where everyone with a smartphone has a Facebook, Instagram, Snapchat, Twitter, Linkedin accounts. These are perfect places to get a safe, powerful backlinks. On top of this, while you link back to your site, you have the chance to engage with people through these platforms. Google loves engagement because it shows you are a valid business with a growing customer base. This is also a good way to attract potential clients!

Content

You should write your content with SEO in mind, but don’t be overly focused on the SEO part. You want to create quality, engaging content that your reader will enjoy reading. Again, think that a potential client may be reading your blog post one day! The way I do it is that I write an article WITHOUT search engine optimisation in mind. This is so I can focus on creating quality content for the user. Once I have finished writing the article, I then go back and insert keywords and do all the optimising etc.

One thing to keep in mind is to not use your keywords too frequently. It is difficult to say when you should use a keyword ‘x’ amount of times and where not because all keywords are different. Here, I will give you an example of what I mean. If your keyword is a common phrase like SEO Expert, then naturally if you are writing about that topic, you may include it 20 times in 500 words, which is fine! If you are targetting a keyword like ‘the best results driven expert in the United Kingdom’ you will only need to include it once or twice in 500 words. This is because it is not a common phrase.

Download the Yoast SEO Plugin

This is perhaps the most popular SEO plugin available for WordPress. It is very easy to use and requires minimal setup. The plugin is very handy because it tells you how you can improve your page in terms of content. You just type your keyword into a box and Yoast SEO tells you exactly how you can better optimise your page. It gives you insight into things like keyword density, sentence length and word count. As well as more advanced things like how many outgoing links you have and how good these are.

The plugin is free to download and I highly recommend it.

Outgoing Links

It is normal to have a couple of outgoing links in your articles and blog posts. Don’t be afraid to link out, Google actually likes this because it is a normal thing to do amongst bloggers. Just make sure you are linking to relevant content that will actually help your reader find out more information. Try to keep the links going to authoritative websites, which have a good reputation.

Local Marketing Plus SEO and the Benefits of having your website rank

SEO Marketing

Local SEO 

Every business strives to have their website rank high. This calls for pragmatic SEO strategies. You need people to see your products and services. And how would they see you if you are nowhere in the top search pages?

Let us bring this to focus so you understand how important SEO and good website rank is crucial to your brand. Google is the undisputed number one search engine with 12 billion searches each month. Of those, unique searches amount to 1.17 billion every month. In the US and Canada, 67.5% of online searches use Google. As if that is not enough, 87.1% of the mobile searches use Google.

It is evident that great SEO as done by http://localmarketingplus.ca would put your brand in a pole position to attract and retain millions of online customers. You cannot afford to lose the SEO leverage because it is what fuels success not only in giant companies but also the small brands trying to break into the big stage.

What you gain from your website rank

There is a lot that goes into website ranking. Brands and individuals work tirelessly to see their website pages rise to the first Google search pages. It is not a mean feat to achieve this, but once you do there are countless benefits:

  • Increased traffic

Did you know that many people do not bother going beyond the first page of their online search results on search engines nor on Youtube? Yes they do not and they account for 91.5% of Google traffic. A lowly ranking website does not have a chance to compete for traffic but a top ranking one has all the gates open for traffic. 93% of all successful purchase decisions start with an online search. If you miss out, you miss out big time.

  • Your marketing made easy

In the years back, marketing was not an easy thing. You could spend billions and an army of workers to mount a single campaign. Sadly, you did not get the results you hoped for. But today SEO has made things easy. You only need a good top ranking website. That is adequate to spearhead your brand marketing. You will not spend much on it and no need for a massive marketing team.

  • Increased credibility for your brand

Ranking highly signals to searchers that you are a trusted force in the industry. They will not have problem-consuming your information and using it to make buying decisions. Increasingly, consumers are buying from credible and trusted brands. Getting your way into favorable website ranking hands down to you a chance to play the leader in your industry niche. This is the dream of every business and achieving it not only guarantees good profits but also gives your brand control of trends in that market segment.

  • Be where consumers are

A vast majority of consumers do online research for products and services they need before making a purchase decision. A GE retail Bank research placed the number of customers who first do online research at 82%. And this is the bare minimum because other studies place the figure at 94%. A high ranking website places your business exactly in the center of consumer activity and what you tell them will have an impact on their buying decisions. What a massive power a top ranking site places in your hands!

Like it or not, SEO and top website ranking will continue to play a crucial role to the popularity (or lack of it) of any business. It is time every brand and individual offering products and services realize this truth and embraces it.